IN THIS ISSUE
ETS News Summary
Hello! It's so hard to believe that we are only 3 weeks away from Christmas. We have added the tinsel to the web site
in preparation for the festive season and we are already looking forward to another exciting year.
2013 has been a super year for us. It has seen new products, the opening of the Swot Shop
and the launch of our new hosting and consultancy service. Relationships have been forged with new affiliates
and, most importantly, the feedback
we continue to receive from our students has exceeded even our own high expectations. We would like to take this opportunity to thank everyone who contributes to making our business successful.
We are delighted to announce that the Association of Reflexologists is to take a regular slot in our quarterly newsletter. The first contribution below is an invaluable guide for ALL therapists. It explains what you can and cannot say or imply when advertising your business or services.
We hope you enjoy this newsletter and if you would like us to consider an article of yours for publication in the next newsletter please just contact us!
Also, as a part of the Swot Shop development, we had a price review and have reduced the price of the Anatomy & Physiology Workout
to just £19.99 - that's the whole level 3 tutorial and assessments for less than £20 - and Legal Fitness
, a one stop resource, to £12.99.
The Advertising Minefield
We are bombarded by advertising 24/7. The Advertising Codes have been developed to make sure that UK advertising is legal, decent, honest and truthful for the benefit of consumers, business and society. This affects ALL businesses, including therapists.
Did you know that:
- as well as not being about to claim to cure, you should also avoid claiming that you can ‘treat’?
- merely listing medical conditions should be avoided because it could imply the treatment or therapy is effective for them?
- testimonials that include a direct or indirect claim that the treatment relieved a condition or symptom is subject to the same rules as any other claim and so should be avoided unless efficacy has been proven?
The Association of Reflexologists created a Pocket Guide for their members and has generously offered to share it with us. It is available for download in the section below.
Courtesy of the Association of Reflexologists
As complementary therapists we are bound by strict guidelines as to what we are allowed to say in our written advertising. This includes literature and web sites. This can be a real minefield so the AoR has put together a pocket advertising guideline to outline suggestions as to how reflexologists (and this can be adapted for other therapists) can best approach advertising.
This guideline has been produced in response to the recommendations from the Committees of Advertising Practice (CAP), who write and maintain the UK Advertising Codes, and which are then administered by the Advertising Standards Authority (ASA).
It is important to understand that the ASA do not want to restrict advertising per se but aim to make it legal, honest and truthful. They dislike any implication that reflexology (or any other therapy) can treat medical conditions because this might prevent people seeking medical help when they need it.
Please find below the AoR's Pocket Guidelines and the document produced by CAP specifically for our industry.
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